Authenticity and Why Your 'Why' is More Important Than Your 'How'

Eliot Peper

Eliot Peper, author of the Uncommon Stock novel series and startup advisor, talks with us about the importance of getting your story right. This means finding your authenticity and expressing it through action. He explains that the "why" is just as important as the "how" and the "what" of what you're doing, and how you can convey this.