Crude email automation makes us cringe.

Poorly designed automation can feel cold, inhuman, and even disrespectful.


We’ve all seen personalization fails like “Hi, FNAME!” Or the automated salesperson who simply won’t stop emailing us.
And with dunning emails for failed payments, automation traditionally looks like this:

Payment Form

Payment fails → “Update card now.”
Payment fails → “Update card now.”
Payment fails → “Update card now.”
*subscription canceled*

Often, these emails come from a 3rd party unfamiliar to the customer.
They are sent immediately after the first failed payment, even though the card-on-file works just fine.
Sometimes they miss the inbox completely, bouncing or sorting into an unseen folder.
And most often, business owners are in the dark about what’s happening behind the scenes.

Churn Buster campaigns are designed to be the least intrusive, most effective method for automating failed payment recovery.

“Least intrusive” means sending fewer emails, using more advanced tactics to clear payments. And “most effective” means recovering more revenue, with fewer cancelations and support issues than ever before possible.

For high performance, and a great customer experience, attention to detail is key.

This is why we obsess over the details every single day at Churn Buster. We’ve accumulated best practices to give every campaign the best odds of success, with lots of customization available to companies at scale.

On day one, your company benefits from the following standards:

  1. No pre-dunning. Several years ago, sending emails before cards expired was a best practice. Now, Card Updater technology will update most expiration dates automatically.
  2. Resolve temporary issues before emailing anyone. This includes spending limits, freezes, and random processing errors. On average Churn Buster resolves 21% of payments before outreach begins. That’s 21% fewer emails!
  3. Send emails from different senders. Churn Buster emails come from your domain, and also from anyone on your team. Route replies to a support address for priority handling.
  4. Proven email messaging that has been tested at scale. Messaging escalates in urgency throughout the campaign, and can be edited to fit specific needs.
  5. Extended campaigns to give customers more time to act. By default Churn Buster campaigns run for 22 days, and can be optimized as we collect performance data.
  6. Custom HTML email templates. Have a designer in-house? Build your own beautiful email templates to showcase your brand, like this one:
  7. Linking to card update pages that don’t require login. Payment information is passed directly through to your payment processor for safe keeping. The highest level of PCI compliance is maintained throughout.
  8. Escalation procedures with custom workflows (Grow/Optimize plans only). Bounced email? Activate alerts to notify your team when customers can't be reached. High value customer not opening your emails? Create an alert for that too.
  9. Build a remarketing list for non-responsive customers. After delinquent customers are “written off," you don’t have to give up on them. Build a list, and run your own win-back campaigns with special incentives.

Churn Buster campaigns position you for success with failed payments. And your team has all the tools they need to optimize retention, without investing in expensive builds.

Business booming? Get started today!

Don't let another customer slip through the cracks.
Get started with Churn Buster today!

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