Bite Toothpaste Bits on customer motivation and building from passion
Season #
1
Episode #
14
What does it mean to really understand your customers and craft your business around their wants and needs? That’s what retention is all about, right? This week Kristen goes deep with Asher Hunt, co-founder and COO of Bite Toothpaste Bits, to talk about starting a business from passion, what authenticity really looks like in business, and how to grow and scale in the wake of a viral video. Plus, they get into the cadence of a delivery schedule and how a customer-focus can drive brand loyalty.
Show Notes
- Every part of a business can have a customer focus- even shipping cadence
- How to get your products to Burning Man
- Doing things early on that won’t scale builds loyalty in the long-run
- Here's the viral video I reference: https://www.youtube.com/watch?v=RLBDwNQzBDs&t=2s
- Here’s that amazing email: https://blog.churnbuster.io/wp-content/uploads/2019/12/Bite-toothpaste-bits-email.png
- Authentically passionate brands build real engagement- not just likes
- The quote I forgot: “Build your business one person at a time. Just focus on 100 people. If they love you, they will market the product for you and tell everyone else.”- Brian Chesky, CEO of AirBnB
- You beat Amazon by standing out and doing something different
- The doggo instagram: https://www.instagram.com/nemothepeekapom/
- How to scale in the wake of a viral video