How DRINKS leveraged deep personalization to turn Wine Insiders into a DTC powerhouse with Louis Amoroso
The world of wine is a $70 billion industry, with ship-to-home programs taking a bigger piece of the pie every day. While other brands are zeroing in on millennials, DRINKS is marketing to all wine enthusiasts, ages 21 - 91. Kristen sits down with Louis Amoroso, president of DTC for DRINKS to discuss how Wine Insiders uses deep personalization, feedback loops, and customer relations to be the powerhouse it is today. Plus, Kristen questions the impact Louis' childhood had on his business endeavor and explores the importance of retail experience in today's landscape.