Twice toothpaste on turning oral care into a meaningful ritual with Julian Levine

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Without looking, could you remember the brand and flavor of the toothpaste sitting on your counter? When's the last time you actually looked forward to brushing your teeth? These are the questions that brothers Cody and Julian Levine, alongside Lenny Kravitz set out to answer with Twice toothpaste. From beautiful packaging, to a completely new concept, and a deep charitable mission, Twice is making waves in the oral care industry. On this episode, Kristen sits down with Co-Founder and CEO, Julian Levine, to hear how the brand idea was born, what they've learned in their first year of business, what it's like working with Lenny Kravitz is, and what the future looks like for this inspiring brand.