Weathering Today's Crisis and Planning for Recovery (with Val Geisler)

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Val and Kristen are exploring the questions that we’re all asking right now. How can DTC brands handle the current crisis? Should we communicate more? Less? How do we approach selling with tact and delicacy in tough times? It’s a pretty wide-ranging conversation, with examples and advice pulled from great operators in the community. Obviously, no one has the answers right now. This episode is a chance to talk through, explore, and knowledge-share while we collectively take stock and figure out our approach moving forward. Check out the show notes for more resources.