Churn Buster vs. Baremetrics Recover

Baremetrics Recover is an add-on feature for the core Baremetrics product. Recover delivers a fixed schedule of emails in response to failed payments, and is a good step-up from the basic dunning Stripe Billing provides for free.

Compared to Churn Buster, Recover has limited features and low potential for improvement over time—making Recover a suitable option for smaller companies. Companies above ~$50k MRR will see increasing benefit to optimizing their subscription billing, and should consider Churn Buster to see if it's a good fit.

Campaigns

Recover triggers an email to a customer whenever a payment fails. This limits the amount of optimization you are able to do.

Churn Buster offers advanced "Recovery Campaigns", decoupling emails from failed payments to open up more flexibility.

  • Custom-tailored for eCommerce, SaaS, and Digital Subscriptions
    Churn Buster offers vertical-specific campaigns that fit the unique needs of your customers. Everything is customizable.

    Baremetrics offers a fixed email schedule that is the same for all business types.
  • Retry optimization
    Churn Buster resolves up to 50% of charges via automated retries, many taking place before a single email has been sent. This reduces customer confusion which can lead to support issues and even cancelations.

    Baremetrics sends emails each time a payment fails.  
  • Flexible campaigns
    Churn Buster sends as many (or as few) emails as you like, for as long as you need, with retries to the card-on-file strategically placed throughout. Shorten or extend campaigns to match your business model, either canceling or leaving subscriptions open when campaigns end.

    Baremetrics sends emails on a fixed schedule that can't be changed.
  • Unlimited Webhooks
    Churn Buster webhooks can trigger custom activity X days after payment failure, leveraging 3rd party applications or something you've built yourself. This is a big part of what makes Churn Buster unique, embedding deeply into your team's processes to identify otherwise missed opportunities, and recover additional revenue.

    Baremetrics doesn't offer scheduled webhooks to improve your recovery process.
  • Integrations
    Connect Churn Buster to Slack to keep your team in the loop. Or use the Zapier integration to escalate high-value customers to your team so they can go above and beyond.

    Baremetrics integrations are limited.
  • Real-time Notifications
    Churn Buster can alert anyone on your team when a customer fails a payment, is recovered, or has a bad email address on file. Bounced emails are big opportunities to get your team involved!

    Baremetrics does not have real-time notifications.
  • Full Visibility
    Churn Buster shows who is in a recovery campaign, how far along they are, and what comes next. Searching for customers and campaigns is easy, with a full history of data available via export.

    Baremetrics has limited visibility into the dunning process.

Emails

Email is at the core of every recovery process. Churn Buster leans on retries as a first line of defense, and then customers receive an email asking them to update their credit card. Email templates are provided, but ultimately you control what these emails look like, who they're sent from, and where they link to.

  • Customizable Templates
    Churn Buster starts you off with a professionally designed, branded email template. Or you can provide your own custom HTML design, even using different designs for each email.

    Baremetrics has limited options for customizing email templates, and they all use the same template.
  • Plain Text Option
    Churn Buster can send any email in your campaign as plain text, to make it feel personal and use a variety of approaches.

    Baremetrics emails have the same look and feel.
  • Emails sent from a variety of senders
    By default, all emails in Churn Buster are sent from the same email address. But each one can be changed to send from whichever address you like. Escalate to a member of your Success team, or send a special note from the CEO—anything is possible.

    Baremetrics emails always come from the same sender.
  • Links point to your domain
    Churn Buster hosts landing pages where they can easily update their card, without having to log into your app. These pages can be hosted on your own domain in 5 minutes, so customers know they can trust you with their payment information.

    Baremetrics emails direct customers to baremetrics.com rather than your own domain.
  • Reply Routing: Send email replies to any email address (can be different from the sender of the email).
  • CRM Integration: Use a BCC email address to copy Churn Buster emails into your CRM.
  • Data Snippets: Inject customer, sender, and other data into emails (i.e. {{customer.first_name}} or {{sender.first_name}}).
  • Custom Properties Snippets: Track customer properties, and then inject them into emails (i.e. {{customer.properties.plan_name}}).
    Baremetrics doesn't offer this functionality.
  • Custom HTML Snippets: Create custom snippets for buttons, signatures, etc. (i.e. {{snippets.big_green_button}}).
    Baremetrics doesn't offer this functionality.

Card Update Pages

Once customers have clicked the link in your email, where they are taken is very important. You need to reduce phishing worries, support mobile updates (70% of card updates), and not require a login in order to provide the best customer experience, and increase retention.

  • Page Hosted on Your Domain: When customers click to update their card, they should be on your website, not someone else's.
    Baremetrics: Your page lives at "yourcompany.baremetrics.com". This increases customer anxiety around phishing and reduces recovery.
  • Page Uses Your SSL Certificate: Capture pages should use your SSL certificate, not someone else's.
  • Grab a Link for Any Customer: If any customer needs to update their card-on-file, you can easily grab a URL for them to securely make the change without signing in.
  • Secured by HMAC Signatures: Our capture pages are each secured by an HMAC-SHA signature, with a different offsite secret key for each of your customers. This prevents attackers from discovering page URL's and updating customer cards.
  • Customizable Design: You can customize the logo, background color, and primary color of your Capture pages. They are designed to put your brand first, removing any concerns around phishing.
  • Collect Zip Codes: Churn Buster offers the option to collect zip codes from customers. These can be used in your Stripe Radar (or other processor) rules to reduce fraud.
    Baremetrics does not offer this option.
  • Block Prepaid Debit Cards: Churn Buster offers the option to block prepaid debit cards. B2C businesses can reduce churn significantly by limiting these churn-guaranteed payment methods.
    Baremetrics does not offer the ability to block pre-paid debit cards.
  • Track Clicks to Page: Whenever a customer clicks a link in your emails, or visits a Capture page, it's tracked. And we do it without using suspicious 3rd party tracking links.
    Baremetrics does not offer this functionality.
  • Track Conversions (and Failed Attempts): Whenever a customer converts on one of your Capture pages, we track the conversion. And if they fail to add a working card, we track that too.
    Baremetrics does not track this.
  • Integration with Help Desk Tools: Currently integrated with Help Scout, Churn Buster makes it easy for your support team to grab a secure Capture link in the context of a customer conversation.
    Baremetrics does not have these integrations.

Analytics

Without performance analytics, you're in the dark as to how your recovery system is performing. Worse than that, you can't see areas for improvement, and you can't track your optimization efforts. Analytics are at the core of what Churn Buster does.

  • Split-Test Campaigns: Churn Buster lets you design different campaigns, and track their performance against each other, across any time cohort.
    Baremetrics does not offer the ability to split test campaigns.
  • Recovery Rate Over Time: The percentage of initial failed payments which are then recovered, over any time period.
    Baremetrics shows 12-month and 3-month recovery/retention rates. You can't see performance of cohorts over time.
  • Recovery Over Time: The amount of initial failed payments which are then recovered, over time.
    Baremetrics shows all-time and 3-month recovered amounts. You can't see performance of cohorts over time.
  • Multiple Currency Support: Churn Buster supports over 130 global currencies, and they seamlessly work throughout Churn Buster, from payment retries to analytics.
    Baremetrics Recover analytics are simple snapshots, and don't break down metrics by currency.

Deliverability

Churn Buster puts a priority on deliverability. Before optimizing email content, you need to make sure  emails are effectively being delivered to the inbox (which is harder than you'd think).

  • Transactional Email Delivery
    Churn Buster only sends transactional email through its system. For this reason, our reputation as a sender is unbeatable, with higher than average open rates, and engagement rates from the emails. Marketing emails always underperform these high-trust emails.

    Baremetrics sends marketing emails from the same servers as their transactional email leading to fewer emails reaching the inbox.
  • SPF/DKIM Support
    Churn Buster can be authorized as a transparent and trusted sender of your emails. Get rid of "via dunning-app.com" and reduce phishing concerns for better performance.

    Baremetrics sends emails from their domain, not yours.
  • Track Email Performance  
    Use the Churn Buster Dashboard to see bounces, spams, opens, clicks, and conversions over time.

    Baremetrics doesn't allow you to track the performance of your emails.
  • Bounce Alerts
    Churn Buster can alert you via email, in Slack, via Webhooks, or in 1,000+ apps via Zapier, whenever an email bounces so your customer success team can take action. Whether that's correcting a misspelling, getting in touch via phone or SMS, or finding a better point of contact.

    Baremetrics does not report bounces to your team.

Billing Integrations

Every billing system is different. Ranging from simple: using a processor like Stripe to manage payments and subscriptions. To advanced: using a combination of processors, subscription management tools, and in-house billing logic. Churn Buster has integration options for everyone.

  • REST API: Churn Buster offers an open API, enabling integrations with nearly any payment processor, subscription management tool, or combination thereof.
    Baremetrics Recover does not have an API.
  • Integrates with Stripe: Use Stripe to manage everything? Or just to process payments? Our 1-click Stripe integration makes it easy to send data to Churn Buster.
  • Integrates with Braintree: Use Braintree to manage everything? Or just to process payments? Our 1-click Braintree integration makes it easy to send data to Churn Buster.
    Baremetrics Recover does not integrate with Braintree.
  • Integrates with Subscription Management Tools: Are subscriptions managed in your app? Or in a tool like Chargify? No problem.
    Baremetrics Recover does not integrate with subscription management tools.
  • Integrates with Multiple Processors: Use multiple payment processors? No problem.
    Baremetrics Recover does not integrate with multiple processors.
  • Store Customer Metadata: Send Churn Buster custom properties about each customer, and use them to make emails dynamic, or to change campaign behavior/scheduling.
    Baremetrics does not store customer metadata.

The Churn Buster Difference

If you're a scaling subscription business, Churn Buster is committed to helping you succeed. Our small team spends every day focused on solving this very specific problem: payment-related churn. This commitment shows in the quality of our product, and the quality of our customers.

Learn More ›