Churn Buster vs. ProfitWell Retain

ProfitWell is an analytics app that has a paid add-on feature called Retain. It's what we'd refer to as "basic dunning". It comes with a rigid schedule of emails, lacks performance visibility, and limits your efforts to improve over time. It's great when you're getting started, but for any scaling company serious about churn, it's going to leave money on the table.

Campaigns

Most systems we see are what we'd refer to as "basic dunning." They send an email when a payment fails. This limits the amount of optimization you can do in an extremely high-value area of your business. It's why Churn Buster offers advanced "Recovery Campaigns", rather than simple triggered emails.

 Churn BusterProfitWell Retain
Smart Campaign Defaults for B2C, B2B, etc.

Choose the email/retry schedule that fits your business best.

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1st Email Delay

Resolve ~20% of charges via automated retries, send fewer emails.

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Unlimited Emails

Build your perfect campaign with as many (or as few) emails as you like.

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Unlimited Webhooks

Use webhooks to trigger custom activity X days after payment failure, or based on customer metadata.

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Customize Timing

Churn Buster campaigns are fully-customizable. Build in delays, emails, and custom actions, wherever they make sense for your unique needs.

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Unlimited Campaign Duration

In general, longer campaigns are better. Many tools cap the length of your campaigns around 2-3 weeks...not Churn Buster.

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Over 1k Integrations

Use our Zapier integration to escalate high-value, or at-risk campaigns, to your customer success team so they can ignore the rest (handled by our automation).

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Escalate Campaigns

Get alerts of high-value opportunities, or issues, so your team can jump in when it counts most.

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Full Visibility

It's important to know who is in a recovery campaign, how far along they are, and what comes next.

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Stop Campaigns

Sometimes you need to ensure a customer doesn't receive more dunning emails.

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Pause Campaigns

Sometimes a customer lets you know they've hit their spending limit, and that their card will work in 9 days.

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Multiple Campaign Schedules

Not all subscribers are the same. You should be able to assign different campaigns to different customers based on customer properties or subscriber value.

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Split-Test Campaigns

Compare performance across different campaigns. Improve over time without adding code to your billing system.

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Emails

Email is at the core of your recovery process. After some initial payment retries are exhausted, your customer will receive an email asking them to update their credit card. It's critical that you have control over what these emails look like, who they're sent from, and where they link to.

 Churn BusterProfitWell Retain
Built-In Templates

Choose from several beautiful, white-label default templates.

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Plain Text Option

Send any email in your campaign as plain text, to make it feel personal.

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Emails actually sent from you

When dunning providers don't provide you with a DKIM DNS record to connect to your domain, any emails they send on your behalf will show in the inbox as: "From: Your Company via dunning-provider.com" or worse, "From: [email protected]".

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Links point to your domain

Customers should be given a link to a page where they can update their card. This link should point to your own website.

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Click Tracking

You should be able to see how many (and which) customers clicked the link in any given email, or campaign.

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Custom HTML Templates

Upload custom HTML to match your other branded emails.

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Per-Email HTML Templates

Use different templates in different emails. Make some branded, some personal.

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Customize Email Senders

Send emails from anyone at your company.

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Per-Email Senders

Send different emails in your sequence, from different senders.

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Reply Routing

Send email replies to any email address (can be different from the sender of the email).

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CRM Integration

Use a BCC email address to copy Churn Buster emails into your CRM.

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Data Snippets

Inject customer, sender, and other data into emails (i.e. {{customer.first_name}} or {{sender.first_name}}).

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Custom Properties Snippets

Track customer properties, and then inject them into emails (i.e. {{customer.properties.plan_name}}).

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Custom HTML Snippets

Create custom snippets for buttons, signatures, etc. (i.e. {{snippets.big_green_button}}).

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Capture (Card Update Pages)

Once customers have clicked the link in your email, where they are taken is very important. You need to reduce phishing worries, support mobile updates (70% of card updates), and not require a login in order to provide the best customer experience, and increase retention.

 Churn BusterProfitWell Retain
Page Hosted on Your Domain

When customers click to update their card, they should be on your website, not someone else's.

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Page Uses Your SSL Certificate

Capture pages should use your SSL certificate, not someone else's.

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Grab a Link for Any Customer

If any customer needs to update their card-on-file, you can easily grab a URL for them to securely make the change without signing in.

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Secured by HMAC Signatures

Our capture pages are each secured by an HMAC-SHA signature, with a different offsite secret key for each of your customers. This prevents attackers from discovering page URL's and updating customer cards.

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Customizable Design

You can customize the logo, background color, and primary color of your Capture pages. They are designed to put your brand first, removing any concerns around phishing.

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Collect Zip Codes

Churn Buster offers the option to collect zip codes from customers. These can be used in your Stripe Radar (or other processor) rules to reduce fraud.

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Block Prepaid Debit Cards

Churn Buster offers the option to block prepaid debit cards. B2C businesses can reduce churn significantly by limiting these churn-guaranteed payment methods.

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Track Clicks to Page

Whenever a customer clicks a link in your emails, or visits a Capture page, it's tracked. And we do it without using suspicious 3rd party tracking links.

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Track Conversions (and Failed Attempts)

Whenever a customer converts on one of your Capture pages, we track the conversion. And if they fail to add a working card, we track that too.

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Integration with Help Desk Tools

Currently integrated with Help Scout, Churn Buster makes it easy for your support team to grab a secure Capture link in the context of a customer conversation.

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Available as a Standalone Product

Want to use Capture pages without using Churn Buster Campaigns? Sign up here. Support teams find this handy, as well as teams that aren't ready to build a full API integration yet, but would like to start seeing the benefits of using Capture.

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Analytics

Without performance analytics, you're in the dark as to how your recovery system is performing. Worse than that, you can't see areas for improvement, and you can't track your optimization efforts. Analytics are at the core of what we do.

 Churn BusterProfitWell Retain
Split-Test Campaigns

Churn Buster lets you design different campaigns, and track their performance against each other, across any time cohort.

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Recovery Rate Over Time

The percentage of initial failed payments which are then recovered, over any time period.

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Recovery Over Time

The amount of initial failed payments which are then recovered, over time.

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Multiple Currency Support

Churn Buster supports over 130 global currencies, and they seamlessly work throughout Churn Buster, from payment retries to analytics.

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Deliverability

We take deliverability incredibly seriously. We believe that before optimizing email content, you need to make sure you've nailed delivering emails to the inbox (which is harder than you'd think).

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Partnered with Postmark

We know of only one company that is 100% focused on getting transactional email to the inbox. They're the best at it. And that's why they're the team we trust with your email delivery.

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SPF/DKIM Support

Edit your SPF and DKIM DNS records to authorize Churn Buster as a transparent sender of your emails. Get rid of "via dunning-app.com" and reduce phishing worries.

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Track Performance Over Time

Use the Churn Buster Dashboard to see bounces, spams, opens, clicks, and conversions over time.

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Bounces Report

Drill down into specific bounces, and other issues, which can get in the way of emails being delivered to customers.

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Bounce Alerts

Get alerted in Slack, via Webhooks, or in 1,000+ apps via Zapier, whenever an email bounces so your customer success team can take action. Whether that's correcting a misspelling, getting in touch via phone or SMS, or finding a better point of contact.

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Billing Integrations

Every billing system is different. Ranging from simple: using a processor like Stripe to manage payments and subscriptions. To advanced: using a combination of processors, subscription management tools, and in-house billing logic. Churn Buster has integration options for everyone.

 Churn BusterProfitWell Retain
REST API

Churn Buster offers an open API, enabling integrations with nearly any payment processor, subscription management tool, or combination thereof.

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Integrates with Stripe

Use Stripe to manage everything? Or just to process payments? Our 1-click Stripe integration makes it easy to send data to Churn Buster.

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Integrates with Braintree

Use Braintree to manage everything? Or just to process payments? Our 1-click Braintree integration makes it easy to send data to Churn Buster.

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Integrates with Subscription Management Tools

Are subscriptions managed in your app? Or in a tool like Chargify? No problem.

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Integrates with Multiple Processors

Use multiple payment processors? No problem.

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Store Customer Metadata

Send Churn Buster custom properties about each customer, and use them to make emails dynamic, or to change campaign behavior/scheduling.

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Pricing

Many of our competitors bill based on how many customers, or how much revenue, is recovered. But ultimately, that's based on non-transparent attribution calculations which we like to avoid.

 Churn BusterProfitWell Retain
Fixed Pricing Tiers

We use monthly revenue to determine your pricing tier. As you grow, we grow with you.

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ROI Guarantee

We guarantee you'll see a performance improvement, and that you'll be happy with our software and service. Or your money back.

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Churn Buster offers various defaults that fit the unique needs of your business and its customers. While ProfitWell offers defaults determined by "machine learning and algorithms," we've found them to be inadequate. For example, only sending 5 emails over a campaign length of 10 days. In our experience that leaves a lot of money on the table. We recommend not emailing immediately after a payment fails. It can increase support costs, and customer confusion. Other tools often take credit for recovery of these temporary failures since they send emails right away. In the Churn Buster dashboard, they are tracked separately as "successful retries". ProfitWell sends an email instantly when a payment fails the first time. Leading to 20% more emails being sent, higher support loads, and also more wins attributed to ProfitWell. These would be attributed as a successful retry if you were using Churn Buster. Since most tools only send emails when payments fail, your number of emails is limited by the number of allowed retries by your payment processor. ProfitWell sends 5 emails, over 10 days, with a fixed schedule. This is a big part of what makes Churn Buster unique. We don't just sent some basic emails, we act as the backbone of your failed payments system, embedding deeply into your team's processes to identify otherwise-missed opportunities, and recover additional revenue. ProfitWell doesn't allow you to setup scheduled webhooks or integrate with other applications to improve your recovery process. Only emails can be sent, and the schedule can't be customized. Baremetrics supports a maximum campaign duration of 10 days, with fixed email timing. Churn Buster makes it easy to search for customers and campaigns, and view campaign progress as well as full history. Churn Buster allows you to both temporarily unsubscribe a customer, from their campaign, and permanently unsubscribe them so they never enter another Churn Buster campaign. Churn Buster makes it easy to pause a customer's campaign, and to trigger an automatic retry before resuming the campaign. ProfitWell doesn't let you customize your campaigns. You use the same version as everyone else. ProfitWell doesn't offer a variety of pre-designed templates to choose from. ProfitWell emails show in your customer's inbox as being "From: [email protected]". This increases customer anxiety around phishing and reduces recovery. ProfitWell uses Postmark's click tracking, which means that all links in your emails point to "click.pstmrk.it" rather than your own website. This increases customer anxiety around phishing and reduces recovery. Churn Buster Capture pages are designed to both live on your domain, and also measure clicks from our emails, without linking to a 3rd party analytics tracker. ProfitWell uses Postmark's click tracking, which means that all links in your emails point to "click.pstmrk.it" rather than your own domain. This increases customer anxiety around phishing and reduces recovery. ProfitWell emails show in your customer's inbox as being "From: [email protected]". This increases customer anxiety around phishing and reduces recovery. ProfitWell emails show in your customer's inbox as being "From: [email protected]". This increases customer anxiety around phishing and reduces recovery. ProfitWell appears to use a form of token authentication, which can be more vulnerable to automated attacks. ProfitWell tracks link clicks in emails, but they use a 3rd party tracking service, so links in emails point to "click.pstmrk.it". We're not sure how or if this data is represented in their dashboard. ProfitWell reports on a similar metric, "Delinquent Churn Rate," but it's based on a comparison to your prior performance - which assumes your campaigns only lasted 10 days (so double check the calculation). ProfitWell reports on a similar metric, "Delinquent Churn Rate," but it's based on a comparison to your prior performance - which assumes your campaigns only lasted 10 days (so double check the calculation) ProfitWell has one currency set per account. ProfitWell also works with Postmark, but emails are sent from @priceintelligently.com rather than @yourdomain.com. ProfitWell bills based on the improvement over your previous performance - their calculation assumes your campaigns only lasted 10 days (so double check your prior performance to ensure you aren't overbilled).