Churn Buster Partners with Signifyd to Maximize Revenue and Minimize Fraud Risk

Bad orders and card failures are two inevitable situations for brands. This strategic collaboration combines Churn Buster's industry-leading failed payment recovery with Signifyd's top-rated commerce protection to create a comprehensive revenue optimization solution for e-commerce brands. 

Why We're Excited

The partnership addresses two critical revenue challenges that merchants face daily:

1. Legitimate orders mistakenly declined due to fraud concerns
2. Revenue lost through failed payments that could be recovered

By bringing together our complementary technologies, we're creating a seamless solution that ensures brands can approve more legitimate orders while automatically recovering payments that fail due to fixable issues—all while reducing fraud risk.

How It Works: A Revenue Optimization Powerhouse

Signifyd: Approving More Legitimate Orders

Signifyd's advanced Guaranteed Fraud Protection analyzes thousands of data points in real-time to make automated, accurate approve/decline order decisions:

• Higher approval rates: Merchants using Signifyd see approval rates increase by an average of 5-9%
• Reduced false declines: Signifyd’s AI-driven solutions spot emerging fraud trends and abuse vectors proactively to protect businesses
• Faster processing times: Orders flow through the system without unnecessary delays or manual reviews

Churn Buster: Recovering Failed Payments Automatically

Meanwhile, Churn Buster works behind the scenes to salvage transactions that fail due to payment issues:

• Intelligent retry logic: Automatically retries failed payments at optimal times
• Customer communication: Personalized outreach helps resolve issues like expired cards
• Subscription protection: Prevents involuntary churn by addressing payment failures quietly before they impact subscription status

The Bottom Line: Revenue Impact for Your Brand

When implemented together, these solutions create a powerful revenue optimization engine:

• Increased conversion rates: More legitimate orders approved at checkout
• Higher payment success rates: Failed payments recovered automatically
• Improved customer lifetime value: Frictionless experiences lead to higher retention
• Operational efficiency: Less manual review time for your team

What This Means for Your Team

For VPs of E-Commerce:

You can now approve more legitimate orders with confidence, knowing that you're maximizing revenue while minimizing fraud risk. The combined solution ensures your store captures all possible revenue—both by approving more orders upfront and by recovering payments that initially fail.

For Directors of E-Commerce:

The partnership optimizes your entire checkout experience, reducing friction and improving personalization. With AI handling fraud protection, and payment recovery happening automatically in the background, your customers enjoy a seamless experience that builds loyalty and increases lifetime value.

‍