Learn why payments fail, distinguish between soft and hard declines, and use adaptive strategies to minimize disruption and maximize retention.

Learn the structure of an effective recovery campaign that uses retries, personalized communication, and adaptive technology to recover failed payments.

Learn how to properly measure performance, accounting for natural variance, and excluding key time periods.

Learn the importance of daily cohort data for passive churn analysis, including how to format your data and how to calculate key metrics.

Learn the 4 outcomes and why they're key to understanding passive churn, active churn's impact, and natural variance.

Learn why active churn has such a big impact on passive churn performance, including how 3 of the 4 outcomes are largely impacted by active customer decisions.

Learn why ignoring natural variance is one of the most common mistakes made in passive churn analysis, and how to calculate your own natural variance.

Learn all about rolling analysis, and why it's the only accurate way to account for natural variance, track the 4 outcomes, and conduct passive churn analysis.

Learn about 3 key charts that can be used to highlight different aspects of your recovery, built on top of rolling analysis, and how you can push the envelope with segmentation and additional metrics.