Churn Buster has helped subscription businesses reduce churn since 2013, guided by a commitment to trust, transparency, and proven retention principles. Our product updates reflect ongoing refinements to a mature, dependable product—designed and evolved by retention experts with deep experience working with thousands of subscription brands. Below, we highlight ongoing improvements and enhancements as we continue to provide clear, trustworthy guidance on reducing churn.

2025 Updates

SMS Reply Forwarding

Product: Dunning

Stay in the loop when customers respond to your SMS dunning messages. Configure email forwarding for SMS replies directly in your account settings, ensuring your team never misses an important customer response and can provide timely support when payment issues arise.

Two-Factor Authentication

Secure your account with two-factor authentication now available in user settings. Enhanced security controls give you peace of mind that your dunning campaigns and customer data are protected.

Active Test Indicator

Product: Cancel Flows

Easily track which offers are currently being tested with new beaker icons displayed in Offer Analytics, the Flow Editor, and Offer Editor. No more guessing whether a test is running—see active experiments at a glance and monitor your optimization efforts in real-time.

Resources: Retention Best Practices

Product: Dunning + Cancel Flows

Access expert insights on subscription retention strategy with our newly published resource articles. Learn proven tactics for reducing involuntary and voluntary churn, benchmark your performance, and discover what top-performing subscription businesses do differently. Browse Resources →

Loop Integration

Product: Dunning + Cancel Flows

Loop Subscriptions merchants can recover failed payments with automated dunning campaigns while generating customer portal links for easy payment updates. Supports 8 different webhook event types.

Orb Integration

Product: Dunning + Cancel Flows

Usage-based billing companies using Orb can automate invoice recovery and reduce churn with flexible immediate or end-of-term cancellation options.

Seal Integration

Product: Dunning + Cancel Flows

Seal Subscriptions merchants gain automated payment recovery with multi-currency support and comprehensive subscription data for personalized retention.

Pause Offers

Product: Cancel Flows

Offer subscription pauses as an alternative to cancellation—customers can take a break without losing their subscription, with configurable pause durations in weeks or months.

Rivo Integration

Product: Dunning + Cancel Flows

Rivo subscription merchants can now connect their accounts with Churn Buster for automated payment recovery and customer retention flows.

Skio Integration

Product: Dunning

Skio merchants can track billing attempts and subscription events through Churn Buster's dunning system with GraphQL API data enrichment.

Learn Hub: Dunning Analysis Guide

Product: Dunning

Master the art of dunning analysis with our comprehensive new Learn content. Get step-by-step guidance on interpreting your recovery metrics, identifying optimization opportunities, and making data-driven decisions to improve performance. Explore the Learn Hub →

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2024 Updates

Prive Integration

Product: Dunning + Cancel Flows

Prive subscription merchants can now fully automate failed payment recovery with intelligent retries and reduce voluntary churn through personalized cancel flows with automatic webhook management.

ReCharge Alternate Access Tokens

Product: Dunning + Cancel Flows

Enhanced security and flexibility for ReCharge integrations supporting multiple access configurations per account.

Awtomic Integration

Product: Dunning + Cancel Flows

Awtomic subscription brands gain access to proven recovery campaigns and customer retention tools, including customer portal integration for self-service payment updates.

Inveterate Webhook Enhancements

Product: Dunning + Cancel Flows

Improved webhook subscriber management for Inveterate integrations with automated webhook registration and enhanced event tracking.

Rolling Analysis (New Page In-app)

Product: Dunning

Granular day-by-day and rolling time period performance tracking with comprehensive metrics—started campaigns, card updates, successful retries, cancellations, and passive churn—for precise recovery analysis.

Sentiment Analysis Performance Improvements

Product: Cancel Flows

Faster loading and improved querying for feedback sentiment analysis, making it easier to quickly identify patterns in customer cancellation feedback.

2023 Updates

Randomize Cancellation Reasons

Product: Cancel Flows

Eliminate presentation bias by randomizing the order of cancellation reasons, ensuring you get accurate data on why customers actually want to cancel.

Custom Flow Styling

Product: Cancel FlowsFully customize your cancel flow appearance—brand colors, fonts, button styles, logo placement—to match your brand and improve customer trust during sensitive moments.

Inveterate Integration

Product: Dunning + Cancel Flows

Inveterate membership brands can leverage automated payment recovery and intelligent retention flows with subscription cancellation reason tracking and billing retry capabilities.

Smartrr Integration

Product: Dunning

The most comprehensive webhook coverage of any integration—13 different event types track subscription lifecycle events from creation to cancellation for smarter recovery timing.

StayAI (Retextion) Integration

Product: Dunning + Cancel Flows

StayAI merchants get full dunning automation with 8 different webhook event types covered, plus subscription cancellation capabilities through the Retextion API.

Shopify Native Integration

Native Shopify Subscriptions API users can run intelligent dunning campaigns with in-depth analytics.

AI-Powered Sentiment Analysis

Product: Cancel Flows

Automatically analyze customer feedback sentiment (positive/negative/neutral) using machine learning to identify at-risk customers and improvement opportunities from cancellation feedback.

Session Security Enhancements

Improved security with session-based authentication for safer, more secure access to your Churn Buster dashboard.

Cancel Flows Product Launch

Product: Cancel Flows

Reduce voluntary churn with intelligent, personalized cancel flows that present the right offer to the right customer at the right time—featuring skip, discount, swap, and custom offer types with ML-powered optimization.

Ongoing Enhancements

ML-Powered Offer Selection

Product: Cancel Flows

Intelligent A/B testing that automatically identifies and prioritizes the highest-performing offer variants, continuously optimizing retention rates without manual intervention.

Adaptive Campaigns with Smart Retries

Product: Dunning

Automatically adjust retry timing based on decline type (soft vs. hard decline)—soft declines get more aggressive early retries, hard declines wait for card updates. Available for Stripe, ReCharge, and other supported integrations.

Schedule Experiments (A/B Testing)

Product: Dunning

Run controlled experiments comparing different campaign schedules to scientifically determine what timing and messaging recovers more revenue.

SMS Nudge

Product: Dunning

Reach customers on their phones when email isn't working—SMS escalation provides an additional touchpoint for customers at risk of passive churn.

Segment-Based Analytics

Product: Dunning

Create custom customer segments using property filters and track recovery performance by segment—understand which customer cohorts recover best.

Media Support in Offers

Product: Cancel Flows

Add images, GIFs, and videos to your retention offers to create more compelling, visually engaging save attempts.