Announcing: Email Bounce Notifications in Churn Buster (via Zapier, Slack, and Webhooks)
Starting today, you can connect Churn Buster to any of the 1,000+ apps that are integrated with the Zapier platform. Want bounce alerts to get emailed to someone on your team? Want them to get added as a todo in Basecamp for your personal assistant? It’s all possible!
“Thrashing” is Killing Your Productivity
We were working our butts off and not making meaningful progress toward anything. The urgency to grow revenue, respond to feature requests, find and fix bugs, and overcome performance problems NOW meant we were always behind, always underperforming — with rarely a moment to float and catch our breath.
What Happens When Your SaaS Transactional Emails Bounce?
When a marketing email bounces, it’s a write-off. Not worth taking action. Just one less prospect your team can close. When a transactional email bounces, it’s a sign of something far worse.
12 Smart Ways Your Company Could be Using Stripe
To support their ecosystem, in 2016 Stripe launched a new directory that positions itself as much more than a payments company. They are now a platform for a wide array of business services. We take a look at some of the most useful ways to leverage some of these third-party Stripe apps.
Beyond Dunning: 10 Steps to Eliminate Payment-Related Churn
There’s an easy way to do dunning… and a right way to do dunning. From the involuntary churn specialists at Churn Buster, here's a 10-step guide for air-tight, bulletproof, sleep-easy-at-night dunning. The very best practices for responding to failed credit card payments.
11 SaaS Retention Techniques Nobody is Talking About
A poor setup for fighting involuntary churn will cost your business today, and hamstring growth forever. The problem only gets worse, as lost customer value compounds month-over-month-over-month.
Dunning Emails: 7 Steps to Better Results
Dunning emails are important to get right when handling failed payments. Take care to avoid damaging trust and decreasing your chances for an updated card.
How to Improve Retention with SPF/DKIM for Dunning Emails
You need to get in front of customers when payments fail. Make sure your emails look legit with SPF/DKIM records to get into the inbox and get paid.
Customer Success from the Bottom Up
Garrett Dimon, founder of Sifter and now marketing at Wildbit, talks with us about how the customer is at the heart of absolutely everything he does. Even when he sold Sifter it wasn't just about a paycheck, it was extremely important to him to find it a home that would provide the highest level of care to his customers. Now at Wildbit (Postmark), he shares how even the smallest product decisions are made with customer success in mind, and how this carries through every department and is ingrained in the culture of the company.
How to Approach Customer Success in a Marketplace
Roland Ligtenberg, co-founder of HouseCall, talks with us about the challenges of ensuring great experiences for end customers in a marketplace. He also talks about how they've applied their learnings to build an application that helps service providers do a much better job of providing good experiences, especially in industries (plumbers, handymen, etc.), that have poor reputations for customer experiences.
How One Innovative Company Turns Obstacles Into Opportunities
Jasmina Aganovic, founder of Mother Dirt, shares her story of producing a product that is counter-intuitive by nature...pun intended. In addition, logistical obstacles have created opportunities for her to creatively package and deliver this product, creating a truly unique experience from beginning to end.
Writing Better Emails for Customer Retention
Chris Hexton, founder of Vero talks with us about how to use email to improve customer retention. He shares techniques, ideas, and some great case studies.
Onboarding for Maximum Customer Retention
Samuel Hulick, founder of User Onboarding shares his thoughts and tactics for onboarding customers for maximum retention. Onboarding isn't just a one-time event, and understanding the lifecycle of your best customers is key to long-term success.
Four Basic Principles for Systematizing Customer Success
Building a customer-centric company isn't easy. But there are four basic principles that will move you leaps and bounds closer to the kind of company you want to be, and the kind of company your customers want to support.
Authenticity and Why Your 'Why' is More Important Than Your 'How'
Eliot Peper, author of the Uncommon Stock novel series and startup advisor, talks with us about the importance of getting your story right. This means finding your authenticity and expressing it through action. He explains that the "why" is just as important as the "how" and the "what" of what you're doing, and how you can convey this.
How Receiptful Builds Trust Starting with Onboarding
Adii Pienaar, founder of Receiptful and former founder of WooThemes, talks with us about how they build trust with customers, starting during the onboarding process.
Wistia's Holistic Approach to Customer Success
Jeff Vincent, head of product at Wistia, talks with us about how Wistia approaches customer success, and how consideration is woven in to every aspect of their process, and throughout every department.
The Fear that Haunts Teams and Hurts Customers
The fear compels you to think twice before emailing a big client—not because you need to proofread your writing, but because you don’t want to remind them you exist. If they think about you, they may think about how they no longer need you.
The Post-Acquisition Transition
With Churn Buster, we had zero attachments to its current form. We were able to look at it objectively and spot flaws and exciting aspects just as our clients would see them. We set out to discover the value, fix the flaws, hone our pitch, and learn about ourselves and how we work together.