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Dunning Integration for Subbly

Connect Subbly to Churn Buster — what we automate, what's manual, and recommended settings.

What Is Churn Buster?

Churn Buster reduces customer churn by improving the customer experience when subscription payments fail. Leading eCommerce brands like ButcherBox, AG1 (Athletic Greens), and LOLA have increased renewals with Churn Buster’s proven process. Check out our Results page for more details.

This integration allows merchants to:

  • Resolve billing issues with branded email campaigns proven to reduce churn.
  • Send emails at the right time, clearing more payments with existing payment methods through retries (without demanding action from your customers).
  • Give customers an easy way to update their payment methods without needing to login.
  • Use SMS to reach your customers when emails aren’t doing the trick (optional, no extra cost).
  • Generate highly predictable returns month after month.

Getting Started

There are two ways to get started with Churn Buster:

  1. MEASURE: This is a free analytics-only mode to measure your existing process. After 6 weeks of tracking data, you can schedule a call with the Churn Buster team to review results and decide on turning on the optimized process for a before:after comparison to show uplift and prove ROI.
  2. OPTIMIZE: Turn on the full process (paid plan) to get the most out of your failed payments recovery.

With just a few clicks you’ll be up and running—no code required. The Churn Buster team provides a concierge onboarding experience and consultation along the way once you’re up and running.

You can schedule an introductory call here, or move forward with one of the options below:

Option 1: Measure

Measure is the free analytics-only mode to measure your existing process to get a baseline and prove ROI before turning on Optimize (option 2).

  1. Contact the Churn Buster team (in chat or by emailing support@churnbuster.io) to set up an account.
  2. Find Churn Buster in the Subbly app store, and enter the Account ID and API Key found on this Churn Buster page: https://app.churnbuster.io/live/_/sources/api Then click to enable and save.
  3. You’re all set! Churn Buster is now tracking data.
  4. After 6 weeks, you should have enough data to analyze your recovery process. You can schedule a free, 30-minute consultation here, where we’ll review the analysis and identify improvement areas.

Option 2: Optimize

Optimize is the full paid plan to maximize results and get the most out of your failed payments recovery.

  1. Contact the Churn Buster team (in chat or by emailing support@churnbuster.io) to set up an account.
  2. Find Churn Buster in the Subbly app store, and enter the Account ID and API Key found on this Churn Buster page: https://app.churnbuster.io/live/_/sources/api Then click to enable and save.
  3. In Subbly billing settings, set renewal attempts to retry after: 1 day, 3 days, 3 days, 4 days, 5 days.
  4. You can leave this setting on or off, depending on what is best for your business model: “Cancel subscription if dunning is unsuccessful.”
  5. Turn off the Subbly failed payment email.
  6. You’re all set! The Churn Buster team will add your branding and best practices, then notify you about what to watch for next.