Subbly Integration

Churn Buster is a revenue recovery layer for subscription and membership brands. Connected to Subbly, it recovers failed subscription payments with automated email campaigns.

How it works

When a subscription payment fails, Subbly notifies Churn Buster and a recovery campaign opens for that customer. Churn Buster sends a timed sequence of emails alongside Subbly's retry attempts. When a payment succeeds, the campaign closes automatically. Subbly runs the retries; Churn Buster runs the messaging, not the retries or cancellation.

Get set up

Contact us and we'll create your Churn Buster account. For the best experience, schedule a kickoff call and we'll make sure you get off to a great start. Or email support@churnbuster.io.

After accepting the invitation to your new account, find Churn Buster in the Subbly App Store and enter the Account ID and API Key from your Churn Buster API page, then enable and save.

Then set three things in Subbly:

• Retry schedule. In Subbly's billing settings, set renewal attempts to retry after 1 day / 3 days / 3 days / 4 days / 5 days.
• Failed payment email. Turn it off, so customers get one coordinated recovery sequence instead of two overlapping sets.
• Cancel subscription if dunning is unsuccessful. Leave this on or off, whichever fits your business. It decides whether Subbly cancels a subscription after retries run out.

We configure the Churn Buster side with you — campaign timing and messaging.

What to know

• Customers update their card through a no-login link in the recovery email, so there's no account login to slow them down.
• Subbly runs the payment retries. Churn Buster runs the messaging on Subbly, not the retries or cancellation.
• Churn Buster covers failed payments on your Subbly subscriptions.

Tracking performance

Your Subbly dashboard and Churn Buster will show different numbers, and that's expected since we measure things differently. Churn Buster waits for every campaign to resolve and reports recovery on rolling windows of completed campaigns.

FAQ

Do I still need Subbly's retries, or does Churn Buster run them?

Subbly runs the retries on its schedule. Churn Buster coordinates its messaging with that timing, so a customer whose retry succeeds stops getting emails and a customer whose retry fails hears from you at the right moment.

How do customers update their card?

Recovery emails include a no-login link that takes the customer straight to a card update page. No account login required.

Will Churn Buster cancel customers while payments are failing?

No. Churn Buster runs the messaging, not the retries or cancellation. Whether a subscription cancels after retries run out is up to your Subbly setting, "Cancel subscription if dunning is unsuccessful."

Questions?

Message us at support@churnbuster.io any time — setup, settings, or a read on the numbers.