Braintree (PayPal Enterprise Payments) Integration

What Churn Buster does automatically when Braintree payments fail, the settings we recommend, and what stays in your control.

How the integration works

Churn Buster is a revenue recovery layer for subscription businesses. Connected to Braintree, it watches your account for failed recurring payments, past due subscriptions, and card updates. When a payment fails, Churn Buster opens a recovery campaign for that customer and sends a timed sequence of emails. When a payment succeeds, the campaign closes on its own.

Get set up

Contact us and we'll create your Churn Buster account. For the best experience, schedule a kickoff call and we'll make sure you get off to a great start. Or email support@churnbuster.io.

You connect Braintree during the Churn Buster signup flow, then apply the settings below in your Braintree control panel.

Card updates go straight back to Braintree

When a customer updates their card on a Churn Buster capture page, Churn Buster tokenizes the new payment method, adds it to their customer record in Braintree, and sets it as the default. Existing payment methods stay in place.

Churn Buster hosts the capture page, which validates the card in real time and is SCA compliant (3D Secure 2.0). You can also self-host it on your own domain.

Churn Buster reactivates delinquent subscriptions

When a customer updates their payment method mid-campaign, Churn Buster attaches the card to the delinquent subscription and collects the subscription value. A successful retry for any amount clears the subscription's past due balance in Braintree. For subscriptions past due across multiple cycles, the Collections feature can recover more than one cycle's balance.

Churn Buster runs your retries

When a transaction fails, Braintree retries it three times before marking the subscription past due; declined transactions go past due immediately. After that, Braintree supports two more retries at intervals you choose. Churn Buster then runs the retries, timed around your recovery emails through the full length of the campaign, so the card on file has every opportunity to resolve before asking the customer for a new one. Retries initiated by Churn Buster don't count against Braintree's automatic retry logic, and can respond to the decline code. You can exclude hard declines from retrying, which protects your processor relationship.

Set Braintree to leave past due subscriptions alone

Braintree should never cancel a past due subscription on its own. Churn Buster campaigns run longer than Braintree's retry window, and a subscription Braintree cancels early can't be recovered.

In the Braintree control panel, click the gear icon, choose Account Settings, scroll to Recurring Billing, and click Options.

• Check Automatically retry failed transactions.
• Set the first past due retry to 1 day and the next to 3 days.
• Under "If above retries have failed," choose Leave the subscription past due.
• Click Save Recurring Billing Options.

Turn off duplicate dunning emails

Braintree can send a failed payment email template up to four times, and some merchants also run a third-party tool that emails about failed payments. Turn both off. Two tools emailing the same customer about the same failed payment reduces trust and recovery.

What stays in your control

• Whether unrecovered subscriptions cancel at the end of a campaign. Churn Buster can cancel the unpaid subscription in Braintree when a campaign ends without a recovery. This is an account setting we configure with you, and you can change it anytime.
• Campaign timing, content, and sending domain. We configure these with you.
• Access. You can disconnect Churn Buster from Braintree anytime on the source page in your Churn Buster settings.

Questions?

Email support@churnbuster.io and we'll look at your configuration with you.