Analytics & Insights

All your data can be accessed via your Churn Buster dashboard, whether it's the overall percentage of customers saved, or the specific cancellation experience of a single customer.

For high-level insight, visit the Performance page in your dashboard.

Here, you will see your month-to-month Save Rate.

Save Rate is defined as saved Cancel Sessions divided by decided Cancel Sessions: saves out of sessions that ended in either a save or a completed cancellation. Abandoned sessions are tracked in your Cancel Flows data, but they are excluded from the Save Rate denominator because they did not reach a clear outcome. A Cancel Session is started anytime a customer clicks to cancel a subscription, and the reason data comes from your Cancel Reasons.

The most comprehensive data from your Cancel Flows will always be found in your data Exports, accessible from the top of your Sessions page. Here you can see everything that happened, in detail, in table format.

For detail on individual Cancel Sessions, you can also scroll through your Sessions page and click the dropdown next to a customer. Here you will see which action was taken on which subscription. By clicking the eyeball icon, you can see even more detail about which offers were shown, customer feedback, and more.

With access to all this detailed data, deciding what to do with it can be overwhelming. Use the same measurement discipline you apply to failed-payment recovery so you can assure Cancel Flows are always improving.