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Adaptive Campaigns

Adaptive Campaigns

Dunning reduces passive churn by recovering failed subscription payments and minimizing active cancelations.

Churn Buster monitors your subscription billing system for failed recurring payments. When a payment fails, a campaign begins to optimally recover the subscription.

Campaigns can include a combination of Retries, Emails, SMS, Escalation to Support, and eventual Subscription Cancellation.

Adaptive Campaigns are created based on unique customer attributes and/or decline reasons to maximize performance, with payment recovery attempted for up to a full month by default.

Retries

After a failed payment, Churn Buster allows multiple retries to the card-on-file before outreach begins.

Many soft declines can be resolved behind the scenes (15% on average!) before asking your customers for a new card-on-file. This means fewer emails sent, lower cancellation risk, less load on your support team, and a better experience for your subscribers.

Retries are regularly attempted throughout the campaign window.

Card Updates

Customer outreach includes a series of pre-written, editable emails, increasing in urgency across several weeks of follow-up.

Emails are sent from your company, without direct mention of Churn Buster.

Each email includes a link to the most efficient path for updating a payment method.

Other Escalations

Churn Buster offers many targeted options for your recovery process — you can add SMS Nudge, support team escalations, and more.

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Out-of-the-box, Churn Buster often retains 20%+ more than less-efficient systems while reducing support loads on your team.

The problem of involuntary churn is a tricky one to solve. With the right process in place, Churn Buster provides a solid foundation to build on for years to come as you continually minimize churn.

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You may cancel service with Churn Buster anytime, or as stipulated in your signed service agreement if you have one (non-standard). Please contact support@churnbuster.io to assist with your account closing.

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