How Churn Buster works
Churn Buster provides subscription companies a bulletproof system for recovering failed payments and reducing involuntary churn.
What can you expect using Churn Buster over basic dunning tools? It's simple: Better customer experience. Better recovery.
Churn Buster monitors failed payments as they happen. Whenever a recurring payment fails, a campaign automatically begins to recover the revenue — via payment retries, customer outreach, and other retention escalations.
Any subscription that has not been canceled is eligible for recovery, to get a better card on file and get recurring payments back on track. To create a recovery campaign for an unpaid subscription, simply retry the payment. When it fails, Churn Buster jumps into action.
After a failed payment, Churn Buster allows multiple retries to the card-on-file before outreach begins.
Many soft declines can be silently resolved this way (21% on average!) before asking your customers for a new card-on-file. This means 21% fewer emails sent, lower cancellation risk, less load on your support team, and a better experience for your customers.
Retries are regularly attempted throughout a campaign and can be scheduled at any time within the campaign window.
Customer outreach includes a series of pre-written, editable emails, increasing in urgency across several weeks of follow-up. Each email includes a link to no-login-required update form, unique to that specific customer. Emails are sent from your company, without direct mention of Churn Buster.
Other Campaign Escalations
Churn Buster offers flexibility to customize your recovery process — you can add SMS nudges, in-app lockouts, support team escalations, and more.
Out-of-the-box, Churn Buster can often retain over 20% more than less-efficient follow-up systems (like those offered internally via ReCharge, Stripe, or Braintree) while reducing support loads on your team.
The problem of involuntary churn is a tricky one to solve. With the right process in place, Churn Buster provides a solid foundation to build on for years to come as you continually minimize churn.