Targeted Offers
Conditional messaging is shown to customers after they choose a Reason for canceling a subscription. This messaging is called a Targeted Offer.
Targeted Offer Types:
The success of a Targeted Offer is measured over time by looking at how many customers accepted an offer (instead of canceling the subscription) out of the number of times the offer was shown as part of a Cancel Flow.
Even when no Targeted Offer is shown, the customer will be asked to provide feedback before canceling.
Some offers will be established as part of a Cancel Flow best practice, such as offering a discount to a customer who found the product too expensive. In other cases, you can experiment with different types of offers to see what works best for your unique business.