Segmentation is an advanced feature available on Churn Buster Pro plans, that routes different types of subscribers into unique Cancel Flows.
Note: Segmentation is also available for Dunning campaigns.
Business models with two distinct types of subscriptions are a common use case for Segmentation. For example, offering Memberships alongside a Subscribe & Save model.
In any situation where you want to show specific Reasons or Deflections to a specific customer type, Segmentation is a powerful tool.
- When "skipping" an order is a good option for some customers, but not others
- You have specific cancel Reasons that don't apply to all customers
- There are VIP customers who deserve elevated offers, like premium support or perks
If you are on a Pro plan and have a good use case for Segmentation, contact the Churn Buster team for help with setup.