Emails

Subscribers receive a sequence of emails prompting them to update their card-on-file.

The default email templates have undergone large-scale testing and serve as an excellent starting point, even in their original form. However, as you understand your subscribers best, the emails are fully customizable to align with your brand's appearance and style.

When refining your email messaging, consider the following:

   ✅ Is it clear what you want the subscriber to do?

   ✅ Does the messaging reflect your brand's voice and tone?

   ✅ Does at least one email convey the consequences of not renewing?

Sender authentication

Make sure to authenticate your sender domain so your subscribers see emails coming directly from your company. Here are instructions.

Styling

On-brand styling helps subscribers easily identify your brand. Keep your templates simple, avoiding unnecessary images or links that might divert their attention from taking action.

• You can toggle branded email templates on/off by going into an email template and clicking "Include branding." The default template allows you to insert a logo and footer content. To preview the email in your inbox, send a test email.
• If you prefer to add custom styling, click "Use custom HTML" in the branding popup window.

Snippets

Snippets allow you to insert customer-specific data (like a product list or personalized greeting) or HTML content (like a button). Learn more here.

Benefit statement

Adding a benefit statement to one or a few of your emails reminds subscribers of what they’ll miss out on by not renewing their subscription.

• This can be as simple as "Don't miss out on: (bullets 1-2-3 of subscriber benefits)"

Variety and personalization

Adding variety to the email sequence improves the customer experience.

• The default messaging escalates in urgency as the campaign progresses. Unique subject lines ensure emails don't get threaded together in customer inboxes.

You can also change the sender on a per-email basis to add personalization and send a mixture of branded emails (with company logo) alongside plain text emails.

• ‍TIP: Add the branded template with your company logo to all emails except one mid-sequence email (for example, the "Need help?" email if using our default templates). Leave that email as plain text to act as a personal outreach midway through the campaign. You can even put the name of someone on your team in the sender details so customers feel like they're getting a personal outreach.

Failed payment emails are simple, direct, and clear.