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Retries

Retries are payment re-attempts to the existing card-on-file. These recoveries don't require the customer to take action, so well-timed retries ensure customers are interrupted only when needed.

Recommended Retry Settings

Proper settings in your payment processor or subscription management tool are crucial for ensuring:

  • retries are well-timed to recover payments without contacting customers when possible
  • subscriptions are canceled predictably and campaigns don't end prematurely
  • customers aren't contacted via another dunning system

Click on a link below to see specific settings for your integration:



Churn Buster prioritizes retry recoveries.

The Retry Phase

The default campaign schedule waits a few days before sending the first email to allow time for retrying the payment before contacting your customer. This period between the time the payment fails and the first email sends is called the Retry Phase.

This waiting period allows "soft declines" — and other temporary billing issues, like a maxed out credit card — to resolve before taking further action. Retrying a day or two after the initial failure often successfully clears the payment, ending the campaign and resuming the customer's subscription as if the billing issue had never even occurred. If, however, these early re-attempts don't clear the payment, then the customer is contacted to resolve the issue.

On average, 21% of payments can be recovered through retries that happen before the first email is sent. In fact, in a recent study among the companies we work with, we found that 63% of total recoveries were from retries.

If at first you don't succeed, RETRY, RETRY again.

Ongoing retries capture payments beyond the Retry Phase, even a few weeks or months after the initial charge failure.

Proper settings in your payment processor or subscription management tool ensure retries are attempted regularly throughout the campaign window, accounting for any patterns related to optimal retry timing. Churn Buster also allows you to retry payments right before each each email is sent — to ensure customers are contacted only when needed — or at any designated point in the campaign.

Recovering payments quietly, without interruption, is the best outcome for you and your customers.


Retry recoveries are your passive churn rate's best friend.