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Sender email authentication

Sender email authentication

Your customers see recovery emails coming directly from your company, not Churn Buster. Adding DNS records to your domain settings authenticates your sender email addresses for enhanced trust and deliverability.

Specifically, once DKIM and Return-Path are verified (available on the Deliverability page), Churn Buster emails become fully white-labeled. The third-party tag in sender details disappears, and customers are left with no doubt as to who the emails are coming from.

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Below are instructions for updating your DNS records.

1. Find the DNS records in your Churn Buster account

Go to your Deliverability page and scroll to the bottom to see the sending domain(s) in your account.

  • To add a sending domain to this section, you need to add an email address for that domain in the "Sender Email" field of any of your campaign emails. Once you do that, the domain will appear in this section.

Click on a sending domain to view the DKIM and Return-Path records.

Green indicates that the records have already been verified.

2. Add DKIM and Return-Path to your domain settings

Log in to your domain registrar (GoDaddy, Cloudflare, etc.) and add the records in DNS settings.

  • DKIM is added as a TXT record. Return-Path is added as a CNAME record.
  • Set the TTL (Time to Live) to whatever you're comfortable with (e.g. 1 day).

3. Click "Verify" in your Churn Buster account

Back in the "Sending Domains" section of Churn Buster, click the blue "Verify" buttons to verify the records.

  • Note: The records may take up to 48 hours to propagate.
  • Tip: If using Cloudflare, the proxy needs to be disabled after adding the records by clicking the orange cloud so it becomes a grey cloud.

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