Orb Integration
Orb Integration
Recover failed subscription payments with Churn Buster
Churn Buster is a revenue recovery and retention layer for subscription and membership brands. Connected to Orb, it recovers failed subscription payments with automated email campaigns.
- Churn Buster sends a sequence of different messages alongside failed payment attempts, each timed to a stage of the recovery window.
- On Orb, Churn Buster manages the payment retries and the messaging together, so you can measure and optimize your campaign as one system.
- Recovery emails go out on dedicated transactional infrastructure, authenticated with your own domain.
How it works
Orb sends Churn Buster its subscription and payment events. When a payment fails, Churn Buster opens a recovery campaign for that customer and sends a timed sequence of emails while running the payment retries. When a payment succeeds, the campaign closes automatically. If configured, Churn Buster cancels the subscription when the campaign ends.
Get set up
Contact us and we'll create your Churn Buster account. For the best experience, schedule a kickoff call and we'll make sure you get off to a great start. Or email support@churnbuster.io.
After accepting the invitation to your new account, open the Orb connection page.
We configure the Churn Buster side with you, including retry timing, campaign timing, and whether a subscription cancels when a campaign ends. We'll coordinate any Orb-side settings during setup.
Tracking performance
Your Orb dashboard and Churn Buster will show different numbers, and that's expected since we measure things differently. Churn Buster waits for every campaign to resolve and reports recovery on rolling windows of completed campaigns.
FAQ
Where do customers update their card when a payment fails?
Customers update their card through your payment provider's card-update link. Churn Buster's recovery emails send them there, so they know where to go.
Do I still need Orb's retries, or does Churn Buster run them?
Churn Buster runs them. It schedules the retries and coordinates the recovery emails around them, so the two work as one sequence.
Will Churn Buster cancel subscriptions while payments are failing?
Not mid-campaign. Churn Buster works the full recovery window first. If every retry fails, it can cancel the subscription when the campaign ends, either immediately or at the end of the term, whichever you choose.
Why do my first few weeks of numbers look low?
Campaigns take weeks to resolve, and Churn Buster counts a campaign only once it completes. Early cohorts read low and settle as full campaign cycles finish.
Questions?
Message us at support@churnbuster.io any time — setup, settings, or a read on the numbers.