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Docs  /  Cancel Flows

Segmentation

Segment customers entering the Cancel Flow and route them to different deflections + offers based on who they are.

Segmentation is an advanced feature available on Churn Buster Pro plans, that routes different types of subscribers into unique Cancel Flows.

Note: Segmentation is also available for Dunning campaigns.

Business models with two distinct types of subscriptions are a common use case for Segmentation. For example, offering Memberships alongside a Subscribe & Save model.

Side-by-side comparison: Memberships cancel reasons on the left, Subscriptions cancel reasons on the right
Memberships (on the left) cancel for different reasons than Subscriptions (on the right)

In any situation where you want to show specific Reasons or Deflections to a specific customer type, Segmentation is a powerful tool.

Some examples:

  • When "skipping" an order is a good option for some customers, but not others
  • You have specific cancel Reasons that don't apply to all customers
  • There are VIP customers who deserve elevated offers, like premium support or perks

If you are on a Pro plan and have a good use case for Segmentation, contact the Churn Buster team for help with setup.