Analyze Your Results

Once your billing data is connected, early results begin populating as failed payments, successful payments, cancellations, and payment method updates flow through. Allow time for enough data to accumulate before drawing conclusions about your baseline performance.

Early results

Initial numbers tell you whether the integration is working and surface the broad shape of your passive churn — but they aren't yet meaningful for decision-making.

Setting expectations

It typically takes a full campaign cycle (plus a buffer for in-flight campaigns to complete) before you have a clean cohort to analyze. For a typical 20–30 day campaign, that means waiting at least 30–60 days of completed data before drawing conclusions.

For help interpreting your results, book a call with the Churn Buster team.