New features and integrations for Dunning and Cancel Flows, newest first.
B2B accounts often have several people who can fix a failed payment: finance, ops, and the account owner. Send them all in backup_contacts on the Customer Endpoint, and Churn Buster CCs them from the 4th campaign email on. Each request replaces the whole list.
Connect Claude, ChatGPT, or another app that supports remote MCP servers with read-only access, then ask for breakdowns the dashboard doesn't show. Invite only for now. The account owner turns it on under Settings → Integrations → MCP, or the Churn Buster team can on request.
You can skip the confirmation screen and send customers who cancel straight to your Cancellation Exit URL. It helps when that page shows what they need, like remaining installments. Turn it on with the checkbox next to the exit URL in the Cancel Flow editor.
Rivo merchants can route cancellations into Churn Buster Cancel Flows, hear why each customer leaves, and get one more chance to keep them.
You can add a "Cancel my subscription now" link to step 1 of your cancel flow, for every customer or only those in states you list. Your save offers still show. Turn it on with the Click-to-cancel (one-click) option in the Cancel Flow editor settings.
Offer Cooldown limits how often one customer can accept the same offer, like once every 3 months. Until the interval passes, their flow skips that offer and still shows your others. Set it under Repeat acceptances in the Offer editor.
The campaign timeline shows the decline reason when your billing platform sends one. Support can tell a customer whether the card expired, ran short on funds, or the bank declined it. Automatic, no setup.
Stripe customers can add a bank account (ACH) on your card update page, so customers who pay by bank recover on the same page as card customers. Ask the Churn Buster team to turn it on.
Ordergroove merchants can route cancellations from the Ordergroove subscription manager into Churn Buster Cancel Flows. You collect reasons, test custom and presentation offers, and see results in Cancel Flow analytics.
Agencies and teams running several brands can switch between Churn Buster accounts with one login. Use the dropdown at the top of the left sidebar once you belong to 2 or more launched accounts.
You pick which events send Slack alerts, including cancel flow events, so each channel gets only the alerts people act on. Choose events with the checkboxes for each channel under Settings → Integrations → Slack → Configure.
You can archive offers that no flow uses, then restore them when you need them again. Open the Offer Library in the Cancel Flow editor to archive or restore an offer.
You can route customers to different dunning schedules based on customer data, like a longer, more personal schedule for high value customers.
An indicator appears only while a dunning schedule has an active A/B test, with charts in Rolling Analysis to follow it. You can hold off on schedule changes that would skew the results. No action needed.
Inveterate brands can offer account credits in a cancel flow, or show members their credit balance and how to use it.
Customers who finish cancelling can go to a Cancellation Exit URL, separate from your general exit URL, like a confirmation page, survey, or post-cancel offer. Set it in the Cancel Flow editor.
For Stripe accounts, Churn Buster can mark an invoice uncollectible when a campaign ends without recovering payment, so bad debt reporting in Stripe matches your write-offs. Ask the Churn Buster team to turn it on.
Dashboard logins use session-based authentication, which makes access to your Churn Buster account safer.
Customer replies to your SMS dunning messages forward to an email address you choose, so support can answer payment questions. Add the address under Settings → Integrations → SMS Nudge.
New accounts start with a default dunning schedule and payment emails, so recovery can run on day one. Turning on Cancel Flows adds a default flow with starter offers. Live for new accounts, no action needed.
Dunning and cancel flow events stream into Snowflake, BigQuery, Redshift, or another warehouse through webhooks. Data teams can report on recoveries and saves next to the rest of their customer data.
A beaker icon appears in Offer Analytics, the Flow Editor, and the Offer Editor only while an offer has more than one active variant. No action needed.
Seal merchants can route cancellations into Churn Buster Cancel Flows, collect a reason for every cancellation, and test what keeps customers.
Offer Analytics can group results by individual offer, so you see how each one performs even when it runs across several reasons. Live for all Cancel Flows accounts, no action needed.
Rivo merchants can add Churn Buster recovery campaigns without changing subscription platforms.
Loop merchants can route cancellations into Churn Buster Cancel Flows, learn why subscribers leave, and show a reason to stay before they cancel.
Prive merchants can route cancellations into Churn Buster Cancel Flows and get a reason your team can act on for every cancellation.
Any user can turn on two-factor authentication in their user settings, without asking the Churn Buster team.
Every webhook includes a signature, so developers can verify requests came from Churn Buster. Signing is on for every account. Find your keys under Settings → Integrations → Webhooks → Webhook security.
From the 4th campaign email on, Churn Buster CCs the backup email addresses on a customer's profile. A spouse, bookkeeper, or teammate can step in and update payment.
Churn Buster campaigns run on failed Loop payments around Loop's retry timing, with customer portal links for updating payment. Your retry setup stays as is.
Skio billing attempt webhooks start Churn Buster campaigns on failed Skio payments, around Skio's retry timing. Your retry setup stays as is.
Churn Buster campaigns run on failed Seal payments around Seal's retry timing, without changing platforms.
Inveterate membership brands can add Churn Buster Cancel Flows and learn why members leave.
On Recharge and Seal, a pause offer lets customers take a break instead of cancelling. On Recharge, you set the length in weeks or months.
A customer’s cancel sessions show in their customer history, so support knows why someone tried to cancel before replying. Live for all accounts, no action needed.
A presentation offer shares information, like a benefits reminder, with no accept button.
Deflection offers report results next to your other offers. Live for all Cancel Flows accounts, no action needed.
You can delete customer data under Settings → Data Deletion. You can’t undo deletion, which removes data from Churn Buster only, not your billing platform.
Churn Buster connects to Prive to recover failed payments with campaigns and retries, and Churn Buster manages the webhooks for you. Prive merchants can add recovery without a developer.
Sentiment analysis loads and filters faster. Retention teams can work through large volumes of cancellation feedback in one sitting.
Churn Buster installs from the Stripe App Marketplace. Stripe businesses can find and set up Churn Buster where they already manage billing.
Rolling Analysis tracks started campaigns, card updates, successful retries, cancellations, and passive churn day by day and over rolling 15, 30, and 45+ day windows. You can tell a trend in recovery from a normal swing.
Recharge merchants can add alternate access tokens alongside the primary token. Churn Buster spreads requests across those tokens to raise the Recharge rate limit.
Churn Buster dunning campaigns and Cancel Flows work with Awtomic, including customer portal links for updating payment. Awtomic brands handle failed payments and cancellations in one tool.
The cancel flow snippet can pass custom customer properties into your flows. You can target offers with data from your app.
Offer changes show as you make them. You see how an offer will look to customers without publishing it to check.
Adaptive Campaigns route each failed payment by decline type. Soft declines get earlier retries and hard declines go to a new card request, so retries go to cards that can succeed.
You can export preset ranges of 30, 60, or 90 days, or choose All Time for your full history. The daily performance export is under Rolling Analysis → Export.
Churn Buster registers Inveterate webhooks automatically and tracks more events. Inveterate brands spend less time on setup, and campaigns respond to more of what happens in Inveterate.
Churn Buster can randomize the order of cancellation reasons. Customers pick the reason that fits instead of the first one listed, so your reason data is more accurate.
Cancel Flows works with Stripe. SaaS and membership businesses billing on Stripe can collect reasons and show offers before a customer cancels. The option to cancel at the end of the billing period followed in May 2024.
An analytics page shows how each offer performs. You can keep the offers that save customers and drop the ones that don’t. A by-reason view and a date picker followed in spring 2024.
Cancel flows take your brand colors, fonts, button styles, and logo. The flow looks like part of your site, so customers trust it while they decide whether to stay. Set it in the Style Editor.
Churn Buster identifies your best-performing offer variants and prioritizes them. Your offers improve without you calling each test by hand.
Churn Buster connects to Inveterate to recover failed membership payments with campaigns and billing retries. Membership brands can keep members who would otherwise lapse over a failed card.
A fallback offer gives customers a way to stay only when they skip choosing a cancellation reason.
Cancel Flows works on any subscription platform, with customers finishing at your exit URL. Brands on a platform without a direct integration can still collect reasons and show offers before a customer cancels.
The cancel flow preview shows what customers will see before the flow goes live. You catch a broken offer or confusing step before it costs you a save.
A webhook event fires when a customer accepts an offer or cancels in your cancel flow. Developers can sync saves and cancellations to a CRM, email tool, or data warehouse as they happen.
Sentiment AI scores cancellation feedback as positive, negative, or neutral and surfaces patterns across your reasons. Retention teams see which groups of customers need attention without reading every response.
A chart ranks why customers cancel. Product and retention teams see which problems cost the most subscribers and where to aim offers.
Sent on Grow, Optimize, and older plans. The redesigned weekly digest includes Cancel Flows results alongside your recovery results.
Dunning and Cancel Flows get their own sections, and the dashboard works on mobile. You find each product’s settings faster and can check results from your phone.
Each cancellation reason can test more than one offer. You learn which offer saves more customers for each reason instead of guessing.
A save rate chart tracks your cancel flow over time, and a list shows every cancel session. You can see whether a flow change saved more customers, then open any single session.
You can set any single cancel flow to Active or Inactive yourself. The Churn Buster team handles turning Cancel Flows on or off for your whole site.
Recharge merchants can offer a discount or a product swap in their cancel flow. Customers leaving over price or product get a reason to stay. Skip + Discount followed in September 2023.
Customer segments can each get a different cancel flow, and you can duplicate a flow. For brands with more than one kind of subscriber, each group sees the offers that fit them.
Custom columns in cancel session exports help you prepare data for your spreadsheet or BI tool. Ask the Churn Buster team to add them.
Offers can include images, GIFs, and videos. A product photo or short video shows customers what they’d give up better than text alone.
Recharge merchants can send customers to a Churn Buster card update page. Customers update payment on a page that matches your brand. It became the default for Recharge schedules in December 2022.
An email or Slack alert fires when a customer goes through your cancel flow. Your team can follow up with a customer who cancelled while the reason is fresh.
Offers can target customers by subscription properties. You don’t hand your best discount to everyone.
Churn Buster dunning campaigns run on failed Smartrr payments, around Smartrr’s retry timing. Smartrr merchants add recovery emails and measurement without changing their retry setup.
Churn Buster dunning campaigns run on failed Stay AI payments, with retries and optional cancellation through the Stay AI API. Stay AI merchants get campaigns that start and stop with what happens in Stay AI.
The Bold Subscriptions integration launched in 2022 to recover failed payments through dunning campaigns. You can no longer select it during onboarding or on the Integrations page.
An alert tells your team about big ticket customers before their campaign ends. Someone can reach out personally while there’s still time to keep the account.
Preview a campaign email before you save it, so you catch formatting and merge tag mistakes before a customer sees them.
Cancel Flows launches as Churn Buster’s second product, starting with Recharge merchants. Customers who start to cancel see a short flow that asks why they’re leaving and offers ways to stay. Churn goes from a number to a list of reasons you can act on.
Your Churn Buster account runs on the time zone you set. Charts and exports line up with your business day.
SMS Nudge adds a text message to your dunning campaign. Customers who aren’t responding to email get a reminder on their phone.
Segments built from customer property filters get their own recovery results. You can see which customer groups recover best and where a different schedule could help.
Performance Comparisons on Rolling Analysis compare recovery results from before and after you started with Churn Buster. Ask the Churn Buster team to set one up.
Schedule Experiments split customers between campaign schedules and compare recovery. You find out which timing and messaging recovers more instead of guessing.
A cumulative chart tracks your recovery rate over time. Short term swings flatten out, so you can see whether recovery is improving.
Any customer property can personalize emails and route customers to different schedules. Different kinds of customers can each get a message and schedule that fit them.
Campaigns handle customers with more than one subscription on Braintree and Recharge. Those customers get one recovery path instead of competing emails. API support followed in February 2022.
Campaign emails skip addresses at domains you choose. Useful for keeping payment emails away from test accounts, internal staff, or partner domains.
Recharge merchants on BigCommerce and headless stores can keep Churn Buster recovery campaigns running when they move off Shopify’s storefront.
One page shows a customer’s campaigns and details. Support can answer a billing question without clicking through separate records.
Card update links for Recharge customers log them in to the Recharge portal automatically. Customers skip the password reset and go straight to updating payment.
Every email, SMS, and retry for a campaign shows in one timeline. Support can see everything a customer has received at a glance.
Exports run in the background, and every export includes more fields. You can keep working while an export builds.
SMS messages in your dunning campaigns go out during the customer’s local daytime, and Churn Buster handles opt-outs for you. Customers who miss your emails get a text.
You can filter and sort your active campaigns. Your team can find the campaigns that need attention first.
A daily chart tracks recovery performance. You can see the effect of a schedule change or a billing issue on the day it happens.
Two-factor authentication protects your Churn Buster login. A stolen password alone isn’t enough to get into your Churn Buster account.
Ask the Churn Buster team to change the text on your card update page to explain the charge, name the product, or answer questions customers usually ask support.
Each user on your team picks which campaign events send them an email alert. Support can follow lost campaigns while finance follows recoveries.
Stats for each email and step in your schedule show which ones drive recoveries. You can cut or rewrite the steps that recover little.
Card updates for Stripe accounts support 3D Secure for Strong Customer Authentication (SCA). Merchants with European customers can collect cards that require bank authentication.
Charts show how much revenue card updates and payment retries recover over time. You can see whether a schedule change moved recoveries, and which lever it moved.
Campaign emails use a template that matches your brand. Customers recognize your payment emails as real, not a phishing attempt.
Campaign started, recovered, and lost events go to your other systems through webhooks or Zapier. Developers and ops teams can update a CRM, trigger a support task, or log recoveries without manual exports.
Payment retries run as steps in Recharge dunning schedules. Recharge merchants recover payments that go through on a later attempt, without the customer doing anything.
Ask the Churn Buster team to change the message customers see after they update their payment method. You can thank them in your voice and explain what happens next.
Each email in your schedule shows delivery stats and open rates. You can spot the email customers ignore and rewrite it, or catch a delivery problem early.
Sent on Grow, Optimize, and older plans. You get recovery results by email each week without logging in.
Each Stripe plan can have its own dunning schedule. Annual or high-value plans can get a longer, more personal schedule than a cheaper monthly plan.
Pausing a dunning schedule stops new campaigns, which can help during a billing migration or pricing change. Ask the Churn Buster team to pause it.
Churn Buster flags campaigns with bounced emails as at-risk. You can use the at-risk filter to find customers whose payment emails aren’t reaching them.
Campaign updates post to Slack, Zapier connects Churn Buster to other tools, and you get an alert when a campaign email bounces. You can follow up with that customer another way.
Campaign emails send from your domain, with DKIM and Return-Path records. Payment emails come from an address customers recognize, and authenticated mail is more likely to reach the inbox.
If you need to run a fixed schedule, the Churn Buster team can tailor when each email and retry goes out.
Campaign data exports to CSV. Finance and analytics teams can reconcile recoveries and dig into results in a spreadsheet.
Churn Buster dunning campaigns run on failed Recharge subscription payments. Recharge merchants get multistep recovery campaigns without changing subscription platforms.
Customers can update a card or a bank account (ACH) on your card update page. Businesses that bill by bank account can recover those customers through the same campaign as card customers.
The API returns a customer’s card update page link. Developers can put it in your app, receipts, or support replies.
Payment retries run as steps in your dunning schedule, alongside your emails. A successful retry ends the campaign, so the customer stops getting payment emails. Braintree support followed in December 2018.
Churn Buster splits recovered revenue between card updates and payment retries. You can see which one does more of the work and where to focus when you tune your campaign.
A card update popup runs inside your app. SaaS and app businesses can ask logged-in customers to fix a failed payment, with no email click needed.
Churn Buster can cancel the subscription when a campaign ends without recovering payment. Past due subscriptions stop piling up in your billing system, so your active subscriber count reflects customers who pay.
With Collections on Stripe, a successful payment prompts Churn Buster to retry the customer’s other past due invoices, up to a set number. Customers whose campaign runs past a billing cycle can catch up on older invoices, not only the latest one.
Customers update their card on a branded, mobile friendly page. A page that looks like yours gives customers a reason to trust it before they enter card details.
Every campaign email is editable, with merge tags for customer details and snippets for text you reuse across emails. Your payment emails sound like your company.
An API call stops a customer’s campaign when they cancel in another tool. Customers who already chose to leave don’t get emails asking them to update a card.
Few records survive from this era.
Some say the team was building Churn Buster by hand, one line of code at a time. Many of the best practices we set back then still run today, as industry standards, 50+ million failed payments later.
Book a tour and we'll share what we've learned along the way.